The science behind it
Even though many companies have tried (and failed) to find the ultimate growth medium, Tomgrow, the company behind Selfgrow, has always been determined to succeed. After two years of research and many challenges, the team, including Dr Amit Sitt and Professor Roey Amir of Tel Aviv University, finally discovered the holy grail: MediumX.
Tomgrow’s vision is to create a revolution in the way crops and plants are grown globally. In the future we believe most indoor crops and plants will be grown in MediumX. As a result there will be 50% more indoor plants in offices, hotels and public spaces around the world. In indoor agriculture there will be huge advantages in efficiency, transportation, water saving, and ease of care.
TomGrow’s MediumX effectively takes the guesswork out of plantcare. It frees crops and plants from their reliance on people (and their black thumbs) and instead allows the plants to take in water and nutrients on demand.