Selfgrow is powered by MediumX, a growth medium consisting of a nanomatrix, a 3D net that can hold water and nutrients for long periods. Comprising 98% water and nutrients, Medium X is the ultimate soil-replcement and contains everything a plant needs to thrive. The plant itself stays in optimum condition taking only what is needs from MediumX, when it needs it, and is not subject to damage from over- or under-watering or feeding.
Selfgrow independent plants only need to be watered once or twice a year. This is a dramatic reduction of 95% fewer waterings and 50% less water used, when compared to plants grown in regular soil that require watering once or twice a week.
MediumX has performed outstandingly on site for pilot clients in hotels, offices and airports. 100% of pilot participants surveyed said they would be likely to switch to Selfgrow plants after the pilot period.
Even though many companies have tried (and failed) to find the ultimate growth medium, Tomgrow, the company behind Selfgrow, has always been determined to succeed. After two years of research and many challenges, the team, including Dr Amit Sitt and Professor Roey Amir of Tel Aviv University, finally discovered the holy grail: MediumX.
Tomgrow’s vision is to create a revolution in the way crops and plants are grown globally. In the future we believe most indoor crops and plants will be grown in MediumX. As a result there will be 50% more indoor plants in offices, hotels and public spaces around the world. In indoor agriculture there will be huge advantages in efficiency, transportation, water saving, and ease of care.
TomGrow’s MediumX effectively takes the guesswork out of plantcare. It frees crops and plants from their reliance on people (and their black thumbs) and instead allows the plants to take in water and nutrients on demand.
Selfgrow independent plants are superior to traditional soil-based indoor plants. Here’s why:
